About GuardOpinion
Our mission
GuardOpinion exists to make trust the foundation of every consumer-business relationship. We believe that honest, verified reviews are one of the most powerful tools consumers have — and that businesses that earn genuine trust deserve to be recognized for it.
Why we built GuardOpinion
The online review industry has a problem: too many platforms allow businesses to pay to manipulate their reputation. Fake reviews, suppressed negative feedback, and pay-to-play ranking systems have eroded consumer trust in review platforms themselves.
We built GuardOpinion to be different. Our moderation is independent. Our ranking is based solely on genuine customer feedback. No company can pay to remove a negative review or improve their position. We believe this is the only way to build a platform that consumers can actually trust.
How we're different
- Independent moderation: Our moderation decisions are made by a dedicated team following strict guidelines, with no commercial influence.
- AI + human verification: Every review is scanned by our AI systems and suspicious reviews are reviewed by human moderators.
- Transparency reports: We publish quarterly reports on fake review detection, moderation actions, and platform integrity.
- No pay-to-suppress: Businesses cannot pay to remove or hide negative reviews, regardless of their subscription plan.
Our team
GuardOpinion was founded by a team of consumer advocates, technologists, and trust & safety professionals with experience at leading technology companies. We are headquartered in Europe and have team members across Europe and North America.
Contact us
For general inquiries: [email protected]
For press inquiries: [email protected]
For trust & safety: [email protected]
For business partnerships: [email protected]