The journey of a review
From submission to publication, every review follows a transparent, multi-step verification process.
The consumer writes their experience
Anyone can write a review about any company, at any time. No purchase required to read — only to write.
AI analyzes the review instantly
Our systems scan every review against millions of data points: IP address, device fingerprint, behavioral patterns, writing style, and submission timing.
Human moderation when needed
Reviews that trigger automated alerts are reviewed by specialized human moderators. No algorithm makes decisions alone.
Transparent publication or rejection
If the review passes all checks, it is published on the business profile. If suspicious, it is removed and the account is investigated.
TrustScore recalculated in real time
The average score is automatically updated with each new review, weighting recency, volume, and verification status.
The business can respond, never delete
Businesses can respond publicly to any review. They can never pay anyone to make it disappear.
Three layers of protection
Technology, community and people working together to ensure every review you read is genuine.
Technology
AI that analyzes IP address, device, behavior and writing style in real time on every submitted review.
Community
Any user can report a suspicious review. Reports are reviewed and acted on within 24 hours.
People
Human moderators review complex cases. No algorithm has the final word — people do.
What other platforms don't tell you
These are the commitments that make GuardOpinion different — and the practices we refuse to adopt.
What is the TrustScore and how is it calculated?
The TrustScore is a weighted average from 1 to 5 that reflects the authentic experience of real customers. It weights recency, volume, and the verification status of each review.
🔒 No company can buy a higher TrustScore.